Research update from P1tLab South Pacific: Communal microentrepreneurship in indigenous Fijian communities
A research paper tourism microentrepreneurship was recently presented at The 3rd International Conference on Tourism and
Business 2019, Bangkok, Thailand.
The University of the South Pacific P1tLab is reporting on thier ongoing research examining tourism microentrepreneurship potential, opportunities, and challenges in
three Pacific Island Countries; Fiji, Vanuatu, and Tonga, in an effort to
enable local microentrepreneurs to carve a more meaningful slice of the Fiji tourism economy by selling experiences directly to discerning visitors to the South Pacific region.
Alexander Trupp, Apisalome Movono, and Ilisapeci Matalolu from the School of Tourism and Hospitality Management (STHM) at The University of the South Pacific (USP), presented the conceptual foundations of indigenous entrepreneurship in the South Pacific along with challenges in recruiting participants. A case study from a Fiji village was spotlighted to provide examples of their findings.
Alexander Trupp, Apisalome Movono, and Ilisapeci Matalolu from the School of Tourism and Hospitality Management (STHM) at The University of the South Pacific (USP), presented the conceptual foundations of indigenous entrepreneurship in the South Pacific along with challenges in recruiting participants. A case study from a Fiji village was spotlighted to provide examples of their findings.
The research
included an inventory and interviews with diverse offerings of touristic
experiences. The Lawai Pottery Village case provided the framework of how the
communal microenterprise functions in this region. The case study presentation
also included challenges the village faces and steps needed to overcome these
challenges.
The original ppt presentation can be obtained here in SlideShare.
The original ppt presentation can be obtained here in SlideShare.
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ReplyDeleteAn insightful and thought-provoking research update! The exploration of communal microentrepreneurship within indigenous Fijian communities highlights the resilience and resourcefulness of these cultures. It's inspiring to see how traditional practices are integrated with modern economic strategies, offering valuable lessons for sustainable development and empowerment.
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