People First Tourism, Dashboard Analytics 1st Quarter 2015
Championing Big Data Business Analytics: Leveraging competitive advantage for Recreation and Tourism Micro Entrepreneurship Problem Statement: In this age of information mastery, enterprises routinely seek to obtain competitive advantages through interpretation and strategic big data analysis of consumers and markets. Analytic competency is, however, an institutional skill that is not inherent in many, smaller organizations. The largest, perennially profitable businesses in the world owe their success not to managerial instinct or visionary guidance, but largely to big data analysis. Analytic advantage is contingent on intentional cultivation of an information management and data-oriented culture within an organization (Kiron & Shockley, 2011). Micro entrepreneurs (ME's) and small-scale business owners in recreation and tourism markets, in many cases, lack sufficient resources, knowledge, or training to grow or maintain profitability. In a recent study of Malaysian micr