Performance metrics for P1T are rebounding over previous quarter: 2017 to 2018 Second Quarter Analytics
The longitudinal comparison of the previous year’s website
visitation performance with the most recent quarterly report provides a
snapshot of the overall reach of the People-First Tourism project, as well the
performance of the website source links and micro-entrepreneur network pages. Additionally,
the report includes data about the reach of the project’s scholarship to the
public through select social media tools – e.g., this web blog. Some
significant changes in offer and marketing are tracked and have shaped the
changes in the performance of the website.
Here is the most recent report, P1T Dashboard Analytics
Report for 2nd Quarter of 2018 (see inset below). The report for the 3rd Quarter 2018 will be appearing in
an upcoming posting on this blog.
This report revealed that new visitation to the www.peoplefirsttourism.com web
marketplace during the 2nd Quarter 2018 have increased (43%) over
the new visits seen during the 2nd Quarter of 2017. While there has
been a decrease (-138%) in returned visitors to the site during this period
compared to the 2nd Quarter 2017, overall visits have increased 34
percent. Visitation to the site during the 2nd Quarter 2018 is the first
quarter recorded since the 4th Quarter 2016 to have an increase. New
visits to the site made up over 95% of visits; a slight increase over the
previous quarter which indicates that the site continues to generate new interest
in visitors wanting to discover what P1t experiences are all about. The visits to the site during the quarter peaked during
June with a steady increase during the period. As in previous quarters, most
visitors were from the USA, and they arrived at the P1t website through links
with partners such as visitraleigh.com, backtoearthfarm.com, and
P1t 2018 Second Quarter Report |
While the primary purpose of these reports is to enable
data-driven business decisions through discussions with empowerment agents and
micro-entrepreneurs, we also use these reports to ensure transparency in our
efforts to drive academic discussions and research on micro-entrepreneurial
business analytics. Therefore, we invite the public and the academic community
to comment and to advise us on ways to improve this aspect of the People-First
Tourism project.
Gene
Brothers, Ph.D.
Associate Professor
of Equitable and Sustainable Tourism
NC State
University
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