P1T has improved performance over previous quarter: 2016 to 2017 Fourth Quarter Analytics

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The longitudinal comparison of the previous year’s website visitation performance with the most recent quarterly report provides a snapshot of the overall reach of the People-First Tourism project, as well the performance of the website source links and micro-entrepreneur network pages. Additionally, the report includes data about the reach of the project’s scholarship to the public through select social media tools – e.g., this web blog. Some significant changes in offer and marketing are tracked and have shaped the changes in the performance of the website.
Here is the most recent report, P1T Dashboard Analytics Report for 4th Quarter of 2017 (see inset below). The report for the 1st Quarter 2018 will be appearing in an upcoming posting on this blog. 

 This report revealed that new visitation to the www.peoplefirsttourism.com web marketplace during the 4th Quarter 2017 have decreased (-38.9%) over the new visits seen during the 4th Quarter of 2016. There has been a much higher decrease (-87%) in returned visitors to the site during this period compared to the 4th Quarter 2016. Visitation to the site during the 4th Quarter 2017 is a slight improvement over the 3rd Quarter. Visitors to the site increased (1.5%) from the previous quarter. New visits to the site made up over 93% of visits; a slight increase over the previous quarter which indicates that the site continues to generate interest in visitors wanting to discover travel experiences. The visits to the site during the quarter peaked during October. As in previous quarters, most visitors were from the USA, and they arrived at the P1t website through links with partners such as visitraleigh.com, backtoearthfarm.com, and eventbrite.com. Other important sources of visitors are the websites of partner organizations like nigthborntravel.com. The report also features the ten most visited network locations of micro-entrepreneurs, which now includes our recently posted Lake Atitlan Guatemala experiences, the NC Mountains region, and Journeys-section. The social media statistics are also indicating that Facebook and Twitter continue to increase awareness of People-First Tourism experiences.


While the primary purpose of these reports is to enable data-driven business decisions through discussions with empowerment agents and micro-entrepreneurs, we also use these reports to ensure transparency in our efforts to drive academic discussions and research on micro-entrepreneurial business analytics. Therefore, we invite the public and the academic community to comment and to advise us on ways to improve this aspect of the People-First Tourism project.

Gene Brothers, Ph.D.
Associate Professor of Equitable and Sustainable Tourism
NC State University

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