Fourth Quarter People-First Tourism Analytics

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P1t performance: 2015 to 2016 Fourth Quarter Analytics

The longitudinal comparison of the previous year’s website visitation performance with the most recent quarterly report provides a snapshot of the overall reach of the project, as well the performance of the website source links and micro-entrepreneur network pages. Additionally, the report includes data about the reach of the project’s scholarship to the general public through select social media tools – e.g., this web blog. Some significant changes in offer and marketing are tracked and have shaped the changes in the performance of the website.

Here is the most recent report, P1t Dashboard Analytics Report for 4th Quarter of 2016 (see inset below). The report for the 1st Quarter 2017 will be appearing in an April posting on this blog.

 

This report revealed that new visitation to the www.peoplefirsttourism.com web marketplace has continued to decrease over the new visits for 2015 4th Quarter (-28%). The returned visitors to the site have also decreased (-26%). Visitation to the site during the 4th Quarter did increase when compared to all other Quarters during 2016. This is the same trend as we saw during 2015. Return visitors increased by 30% and new visitors increased by 36% from the previous quarter. New visits to the site made up 76% of visits; a slight increase over the previous Quarter which indicates that the site continues to generate interest in visitors wanting to discover travel experiences. The visits to the site during the quarter peaked during the end of November and first of December. The majority of visitors were from the USA, and they arrived at the P1t website through links with partners such as visitraleigh.com and centroraleigh.com. Other important sources of visitors are the websites of partner organizations like NC State University. The report also features the ten most visited network locations of micro-entrepreneurs, which now includes our recently posted Fork2Farmer experiences as well as the Piedmont experiences and Wake County experiences. The social media statistics are also indicating that Facebook and Twitter are producing impressive awareness of People-First Tourism experiences.

While the primary purpose of these reports is to enable data-driven business decisions through discussions with empowerment agents and micro-entrepreneurs, we also use these reports to ensure transparency in our efforts to drive academic discussions and research on micro-entrepreneurial business analytics. Therefore, we invite the public and the academic community to comment and to advise us on ways to improve this aspect of the People-First Tourism project.

Gene Brothers, Ph.D.
Associate Professor of Equitable and Sustainable Tourism
NC State University

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