P1t performance: 2015 to 2016 Third Quarter Analytics

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The longitudinal comparison of the previous year’s website visitation performance with the most recent quarterly report provides a snapshot of the overall reach of the project, as well the performance of the most visited micro-entrepreneurs. Additionally, the report includes data about the reach of the project’s scholarship to the general public through select social media tools – e.g., this web blog. Some significant changes in offer and marketing are tracked and have shaped the changes in the performance of the website.


Here is the most recent report, P1T Dashboard Analytics Report for 3rdQuarter of 2016 (see inset below). The report for the 4th Quarter 2016 will be appearing in a January posting on this blog.
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This report revealed that new visitation to the new www.peoplefirsttourism.com web marketplace has continued to significantly decrease over the new visits for 2015 3rd Quarter (-26%). The returned visitors to the site have also decreased (-17%). Visitation to the site also decreased compared to the 2016 2nd Quarter. Return visitor decreased by 20.5% and new visitors decreased by 32% from the previous quarter. New visits to the site made up 74% of visits, indicating that the site is generating searches for experiences. The visits to the site during the quarter peaked during the second half of July. The majority of visitors were from the USA, and they arrived at the P1t website through links with partners such as visitraleigh.com and centroraleigh.com. Other important sources of visitors are the websites of partner organizations like NC State's Tourism Extension program. The report also features the ten most visited network locations of micro-entrepreneurs, which now includes our new of Fork2Farmer experiences as well as the Piedmont experiences and Wake County experiences. The social media statistics are also indicating that the Facebook and Twitter are producing impressive awareness of People-First Tourism experiences.


While the primary purpose of these reports is to enable data-driven business decisions through discussions with empowerment agents and micro-entrepreneurs, we also use these reports to ensure transparency in our efforts to drive academic discussions and research on micro-entrepreneurial business analytics. Therefore, we invite the public and the academic community to comment and to advise us on ways to improve this aspect of the People-First Tourism project.

Gene Brothers, Ph.D.
Associate Professor of Equitable and Sustainable Tourism
NC State University

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