Reach of P1t takes a dip in the 1st quarter of 2016

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The P1t Dashboard Analytics report has changed format to include a longitudinal comparison of the previous year’s website visitation performance. Data included in these reports provide a snapshot of the overall reach of the project, as well the performance of the most visited micro-entrepreneurs.  Additionally, the report includes data about the reach of the project’s scholarship to the general public through select social media tools – e.g., this web blog. Some significant changes have shaped the changes in the performance of the website; moving the entrepreneurs to the new website format has greatly reduced the number of offers presented. P1t is moving the site offers from the old site to the new offerings in a systematic way to insure consistency and to keep the offers up-to-date.

Here is the most recent report, P1t Dashboard Analytics Report for 1st Quarter of 2016 (see inset below). The report for the 2nd Quarter 2016 will be appearing in a July posting on this blog.

This report revealed that new visitation to the new www.peoplefirsttourism.com web marketplace has significantly decreased over the new visits for 2015 1st Quarter (-51%). The returned visitors to the site have increased (14%) however, indicating that the site is generating repeat searches for experiences. The visits to the site during January continued due to the media coverage from an NPR radio interview and the local WRAL news broadcast. In addition, a new event campaign rolled out which included contacting previous followers and friends to the site. This is the first reporting for the site where most of the visits were generated by return rather than new visitors. The majority of visitors were from the USA, and they arrived at the P1t website through links with partners such as visitraleigh.com and ncroadtrips.com. Other important sources of visitors are the websites of partner organizations like NC State University. The report also features the ten most visited network locations of micro-entrepreneurs, which the top two were Piedmont experiences and Mountain experiences. The social media statistics are also indicating that the Facebook and Twitter are producing impressive awareness of People-First Tourism experiences.

While the primary purpose of these reports is to enable data-driven business decisions through discussions with empowerment agents and micro-entrepreneurs, we also use these reports to ensure transparency in our efforts to drive academic discussions and research on micro-entrepreneurial business analytics. Therefore, we invite the public and the academic community to comment and to advise us on ways to improve this aspect of the People-First Tourism project.

Gene Brothers, Ph.D.
Associate Professor of Equitable and Sustainable Tourism

NC State University

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