Growth after public launch and media attention: 2015 Fourth Quarter Analytics

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The P1t Dashboard Analytics report has changed format just a bit to include a longitudinal comparison of the previous year’s website visitation performance. Data included in these reports provide a snapshot of the overall reach of the project, as well the performance of the most visited micro-entrepreneurs. Additionally, the report includes data about the reach of the project’s scholarship to the general public through select social media tools – e.g., this web blog.

Here is the most recent report, P1t Dashboard Analytics Report for 4th Quarter of 2015  (see inset below). The report for the 1st Quarter 2016 will be appearing in an April posting on this blog.

This report revealed that new visitation to the www.peoplefirsttourism.com web marketplace has significantly increased when compared with new visits for the same quarter in 2014. The visits to the site on this quarter were spurred by media coverage from an NPRradio interview and the local WRAL news broadcast. In addition, we have posted new videos on the People-First Tourism YouTube channel. The final 2015 Quarter’s visitation indicates that the official launch in the fall and media attention had a significant impact on generating public awareness to the website. As in previous quarters, most of the site visitors were new visits. The majority of visitors were from the USA, and they found the P1t website through searches for the term People-First Tourism or using close derivations. Many of our visitors come directed from the web sites of tourism promotion partners and websites like visitraleigh.com, and wral.com. Other important sources of visitors are the websites of partner organizations like NC State University and the University of Johannesburg. The report also features the ten most visited network locations of micro-entrepreneurs, which the top two were Piedmont experiences and Coastal experiences. The social media statistics are also indicating that Facebook and Twitter are producing impressive awareness of People-First Tourism experiences.

While the primary purpose of these reports is to enable data-driven business decisions through discussions with empowerment agents and micro-entrepreneurs, we also use these reports to ensure transparency in our efforts to drive academic discussions and research on micro-entrepreneurial business analytics. Therefore, we invite the public and the academic community to comment and to advise us on ways to improve this aspect of the People-First Tourism project.

Gene Brothers, Ph.D.
Associate Professor of Equitable and Sustainable Tourism
NC State University

Ladan Ghahramani, Ph.D. student
Parks, Recreation and Tourism Management
NC State University


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