People-First Tourism Analytics Dashboard 2nd Quarter 2015

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Interest in P1T is on the rise: 2015 Second Quarter Analytics


In this age of information, enterprises routinely seek to obtain competitive advantages through interpretation of big data analysis. Analytic metrics and finding correlations within these data, which provide insight for decision making, takes a skill set not inherent in many smaller organizations. Accordingly, People-First Tourism continuously records and reports data about the performance of project participants to understand their path to success. Additionally, these aggregate quarterly reports are designed to share key data with P1T micro-entrepreneurs and with their empowerment agents who support them in an attempt to give these micro-entrepreneurs a competitive edge in their respective markets.

One of the ways this project “injects” data into the decision making process is by posting these aggregate quarterly reports. These P1T Dashboard Analytics reports contain a digest of data about the overall reach of the project, as well the performance of the most visited micro-entrepreneurs. Additionally, the report includes data about the reach of the project’s scholarship to the general public through select social media tools – e.g., this web blog.

Here is most recent report, P1T Dashboard Analytics Report for 2nd Quarter of 2015 (see inset below). The report for the 3rd Quarter of 2015 will be appearing in an October posting on this blog.
Overall, this report revealed that visitation to the www.peoplefirsttourism.com web marketplace has increased over the previous three months of 2015. As in previous quarters, most of these visitors were new visits to the site. This increasing trend has held for the past two quarters. The majority of visitors were from the USA, and they found the P1T website through searches for the term People-First Tourism or close derivations. Many of our visitors come directed from the web sites of tourism promotion partners like visitraleigh.com, www.visitpittsboro.com, www.visitmadisoncounty.com, www.visitnc.com, and www.goncfun.com. Another important source of visitors is the websites of partner organizations like the NC Tourism Extension [tourism.ces.ncsu.edu] and NC State’s CSLEPS [csleps.dasa.ncsu.edu/asb/spring/costa-rica]. The report also features the ten most visited locations of micro-entrepreneurs, which like in the 1st Quarter 2015, the top two were located in Wake County and Chatham County, NC.

2nd Quarter 2015
2nd Quarter 2015 Analytics P1T

While the primary purpose of these reports is to enable data-driven business decisions through discussions with empowerment agents and micro-entrepreneurs, we also use these reports to ensure transparency in our efforts to drive academic discussions and research on micro-entrepreneurial business analytics. Therefore, we invite the public and the academic community to comment and to advise us on ways to improve this aspect of the People-First Tourism project.

Gene Brothers, Ph.D.
Associate Professor of Equitable and Sustainable Tourism
NC State University

Shaun Fisher, MSc student
Parks, Recreation and Tourism Management
NC State University

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