People-First Tourism Analytics Dashboard 2nd Quarter 2015

By -

Interest in P1T is on the rise: 2015 Second Quarter Analytics


In this age of information, enterprises routinely seek to obtain competitive advantages through interpretation of big data analysis. Analytic metrics and finding correlations within these data, which provide insight for decision making, takes a skill set not inherent in many smaller organizations. Accordingly, People-First Tourism continuously records and reports data about the performance of project participants to understand their path to success. Additionally, these aggregate quarterly reports are designed to share key data with P1T micro-entrepreneurs and with their empowerment agents who support them in an attempt to give these micro-entrepreneurs a competitive edge in their respective markets.

One of the ways this project “injects” data into the decision making process is by posting these aggregate quarterly reports. These P1T Dashboard Analytics reports contain a digest of data about the overall reach of the project, as well the performance of the most visited micro-entrepreneurs. Additionally, the report includes data about the reach of the project’s scholarship to the general public through select social media tools – e.g., this web blog.

Here is most recent report, P1T Dashboard Analytics Report for 2nd Quarter of 2015 (see inset below). The report for the 3rd Quarter of 2015 will be appearing in an October posting on this blog.
Overall, this report revealed that visitation to the www.peoplefirsttourism.com web marketplace has increased over the previous three months of 2015. As in previous quarters, most of these visitors were new visits to the site. This increasing trend has held for the past two quarters. The majority of visitors were from the USA, and they found the P1T website through searches for the term People-First Tourism or close derivations. Many of our visitors come directed from the web sites of tourism promotion partners like visitraleigh.com, www.visitpittsboro.com, www.visitmadisoncounty.com, www.visitnc.com, and www.goncfun.com. Another important source of visitors is the websites of partner organizations like the NC Tourism Extension [tourism.ces.ncsu.edu] and NC State’s CSLEPS [csleps.dasa.ncsu.edu/asb/spring/costa-rica]. The report also features the ten most visited locations of micro-entrepreneurs, which like in the 1st Quarter 2015, the top two were located in Wake County and Chatham County, NC.

2nd Quarter 2015
2nd Quarter 2015 Analytics P1T

While the primary purpose of these reports is to enable data-driven business decisions through discussions with empowerment agents and micro-entrepreneurs, we also use these reports to ensure transparency in our efforts to drive academic discussions and research on micro-entrepreneurial business analytics. Therefore, we invite the public and the academic community to comment and to advise us on ways to improve this aspect of the People-First Tourism project.

Gene Brothers, Ph.D.
Associate Professor of Equitable and Sustainable Tourism
NC State University

Shaun Fisher, MSc student
Parks, Recreation and Tourism Management
NC State University

Comments

Post a Comment

Popular posts from this blog

Onto my life's next adventure...

By -
Image
I am in RDU airport, about to board a flight to Bilbao, Spain where I will live for a few months with the goal to expand my worldviews and to be more career-ready. It’s 6 o’clock in the morning and my eyes are bloodshot with sleep I didn’t get because the adrenaline kept me up last night. My anticipation is reflected in my feet that can’t keep still on the carpeted airport floor and my appetite seems to be the last thing I want to satiate. As I reflect on my journey during the last few years, it is intriguing to see how some decisions led me here. During my time at NC State I remember continuously thinking that I wanted to get myself somewhere beyond the brick-filled grounds of the NC State campus. The university was always able to propel my curiosity forward and nurse my hunger for new adventures - even if just over the railroad tracks at the arboretum - and the encouragement permitted me to take my studies beyond the backyards of Raleigh.   Going abroad wasn'
Read more

Manifesto of the People-First Tourism Movement

By -
Image
We seek a world where travelers develop deep connections with their hosts, are transformed by the genuine local cultures they experience, and improve the lives of the people they visit. Hosts All people have knowledge and experiences they want to share with others .   This is especially true for hosts who are marginalized and who are often the last bastions of traditional cultures and associated ways of living and knowing.   With mentoring and support, many of these hosts will emerge as successful tourism microentrepreneurs sharing knowledge, passions, and communities with empathetic visitors. Communities are complex with constantly evolving factions that use their various capitals to compete, complement, and collaborate with each other .   Some people are better equipped than others to embrace opportunities brought by tourism and, as a result, tourism often fails to improve livelihoods of the least resourced members of host communities.   Therefore, the
Read more

Beginning an impactful career in tourism during the COVID-19 pandemic

By -
Image
By: Samuel W. Hall, B.S. (2020), Sustainable Tourism, North Carolina State University Me listening attentively to Farmer Dan from Ninja Cow Farm, and his Ninja Cow looking attentively to the camera   In the months leading up to my People-First Tourism/Greater Raleigh Convention and Visitors Bureau internship start date in May 2020, I had preconceived notions about the scope of my role in these organizations. However, from that point to the time I am writing this reflection, so much has changed in the world that it is not a surprise that my role as an intern also changed drastically. Coming into the position, I anticipated that my work with P1t would be fairly self-managed. I envisioned spending many of my days in the field meeting with microentrepreneurs over coffee or lunch, driving to different municipalities or community partners to discuss the development of P1t signature experiences, and coordinating commercial partnerships with existing partners in the formal sector of hospital
Read more