People-First Tourism Analytics Dashboard 3rd Quarter 2015

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The P1T Dashboard Analytics report has changed format just a bit to include a longitudinal comparison of the previous year’s website visitation performance. Data included in these reports provide a snapshot of the overall reach of the project, as well the performance of the most visited micro-entrepreneurs. Additionally, the report includes data about the reach of the project’s scholarship to the general public through select social media tools – e.g., this web blog.
Here is the most recent report, P1T Dashboard Analytics Report for 3rd Quarter of 2015 (see inset below). The report for the 4th Quarter and annual summary of 2015 will be appearing in a January posting on this blog.



This report revealed that new visitation to the www.peoplefirsttourism.com web marketplace has increased over the new visits for 2014 3rd quarter. Return visits are slightly lower than last year at this time. The 2015 quarters’ visitation is beginning to indicate that there may be a seasonal trend emerging. As in previous quarters, most of the site visitors were new visits. As before, the majority of visitors were from the USA, and they found the P1T website through searches for the term People-First Tourism or close derivations. Many of our visitors come directed from the web sites of tourism promotion partners like www.visitraleigh.com, www.visitmadisoncounty.com, www.visitnc.com, and www.ncroadtrips.com. Another important source of visitors is the websites of partner organizations like the NC Tourism Extension [tourism.ces.ncsu.edu] and NC State’s CSLEPS [csleps.dasa.ncsu.edu]. The report also features the ten most visited locations of micro-entrepreneurs, which the top two were located in Wake County and Madison County, NC.
We invite the public and the academic community to comment and to advise us on ways to improve this aspect of the People-First Tourism project.

Gene Brothers, Ph.D.
Associate Professor of Equitable and Sustainable Tourism
NC State University

Ladan Ghahramani, Ph.D. student
Parks, Recreation and Tourism Management
NC State University

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